1、 Market research and positioning

1. Market research

Doll machines are a very popular amusement equipment that can attract many customers to come and entertain themselves. Before setting up a doll machine, it is necessary to conduct market research to understand the characteristics, needs, and consumption habits of the target customer group, so as to select suitable store locations and types of doll machines in a targeted manner.

2. Market positioning

For different customer groups, market positioning can be carried out, such as choosing to set up doll machines in shopping malls, children's playgrounds, leisure and entertainment areas, etc., to meet the entertainment needs of customers in different occasions.

2、 Store location selection and decoration

1. Store location selection

The location of the store is crucial for the daily operation of the doll machine. It is necessary to choose areas with high foot traffic and concentrated target customer groups to ensure that the store can attract enough customers.

2. Shop decoration

Store decoration needs to be in line with the theme and atmosphere of the doll machine, such as choosing a bright and colorful decoration style to attract the attention of children and young people, and create a consumption space with affinity and fun.

3、 Selection of Doll Machine Types

1. According to customer needs

Based on the results of market research, select the appropriate type of doll machine for the target customer group, such as cartoon characters favored by children, popular movie characters, as well as couples and celebrity idols favored by adults.

2. High quality doll machine supplier

Choose a reputable doll machine supplier to ensure that the quality, appearance, and reward settings of the doll machine meet the needs of customers and enhance the consumer experience.

4、 Marketing Activity Planning

1. Seasonal activities

Based on the characteristics of different holidays or seasons, carry out corresponding marketing activities, such as Christmas, Valentine's Day, etc., launch holiday themed doll machines to attract customers to come and consume.

2. Birthday party

Offering children's birthday party services, providing doll machine games, indoor play equipment, etc., to attract families to come and consume, and increase store revenue.

3. Membership system

Establish a membership system to provide frequent customers with benefits such as points, discounts, and birthday gifts, increase customer loyalty, and increase store consumption frequency.

4、 Security management

1. Regularly inspect the doll machine equipment

Regularly inspect and maintain the doll machine equipment to ensure stable and safe operation.

2. Standardized operation

Train store staff to operate the doll machine equipment in a standardized manner, ensuring a smooth and fair gaming experience for customers.

3. Safety Warning

Set up safety warning signs and reminders to guide customers to use the doll machine equipment correctly and avoid dangerous situations.

5、 Customer feedback and improvement

1. Collect customer feedback

Regularly collect customer feedback on the gaming experience of the doll machine, understand customer needs, and provide improvement suggestions.

2. Improving services

Based on customer feedback, improve services in a timely manner, such as adjusting reward settings, updating the types of doll machines, increasing the difficulty of doll machine games, etc., to enhance customer satisfaction.

3. Motivate store clerks

Motivate employees to actively serve, improve their efficiency in handling customer feedback, and ensure timely resolution of customer issues.

6、 Operating cost control

1. Save expenses

Reasonably control store expenses, including rent, labor, and other costs, to ensure the reasonable arrangement of operating costs.

2. Maintenance cost of doll machine

Sign maintenance contracts with suppliers, control maintenance costs, reduce equipment failure rates, and minimize unnecessary repair expenses.

3. Simplify operations

Simplify store operating costs, reduce unnecessary expenses, and improve operational efficiency.

7、 Team management

1. Training and motivation

Regularly provide doll machine operation training and game rule learning to store employees to improve their business level and service quality.

2. Team building

Encourage employees to cooperate with each other, create a good team atmosphere conducive to store management, and improve the overall efficiency of the store.

The above is the complete content of the daily operation plan for doll machines. Through market research, store location selection, selection of doll machine types, marketing activity planning, safety management, customer feedback and improvement, cost control, team management and other measures, it can help doll machine stores improve operational efficiency and achieve long-term stable operation. Hope it's helpful to you.

1. Selection and layout of doll machines

1.1 Selection of Doll Machine Types

When choosing the type of doll machine, operators should carefully consider the preferences and purchasing power of the target consumer group. Common types of claw machines include electronic coin operated claw machines, traditional claw machines, and VR claw machines. Operators can make choices based on factors such as market demand, machine prices, replenishment costs, and maintenance difficulty.

1.2 Doll machine layout

The layout of the doll machine has a significant impact on user experience and operational effectiveness. Operators should arrange the doll machine reasonably to make it easy to observe, select, and operate. The basic principles of doll machine layout include:

Reasonable use of space: Ensure sufficient spacing and activity space between users to avoid congestion and collisions.

• Beautiful and tidy: Keep the doll machine and surrounding environment clean and tidy, enhance the overall image.

• Orderly display: The dolls in the doll machine should be displayed in an orderly manner, making it convenient for users to choose.

2. Doll machine product selection and replenishment

2.1 Product selection

To attract the target consumer group, operators should choose doll products with certain attractiveness. The principles of product selection include:

• Fashionable and trendy: Choose doll products related to current popular IPs (intellectual property) or character images.

• Diversity: Provide doll products in different types, colors, and sizes to meet the needs of different users.

Quality assurance: Ensure that the production process and material quality of each doll product meet certain standards.

2.2 Product replenishment

Regular replenishment of goods is an important part of maintaining the operational effectiveness of the doll machine. Operators should promptly replenish new products based on the consumption of goods in the doll machine. The frequency and quantity of restocking can be flexibly adjusted according to the actual situation to maintain the freshness and attractiveness of the doll machine.

3. Doll machine gameplay and reward settings

3.1 Gameplay Settings

In order to increase user engagement and interactivity, operators can design various gameplay modes for doll machines, such as:

Time limit: Limit the time for each capture to increase the challenge and excitement of the game.

Multiple captures: Set multiple capture times to increase the user's chances of success.

Multiplayer game: Designed to support multiple players playing simultaneously, increasing entertainment and competitiveness.

3.2 Reward Settings

Reasonable reward mechanisms can motivate users to continue participating in the game. Rewards can include:

Direct reward: Users can directly receive doll products after successfully grabbing.

• Point redemption: Users can use the earned points to redeem specific doll products or other rewards.

Discount Offer: Operators can provide users with certain discount offers to attract them to continue consuming.

4. Marketing and Promotion Strategies

4.1 Online Promotion

Using the Internet and social media for online promotion is an effective way. Operators can promote online through the following methods:

Social media promotion: Post information and activities about the doll machine to attract potential users' attention.

Online lottery activity: Hold online lottery activities to attract users to participate and increase visibility.

Online Coupons: Provide online coupons to encourage users to make offline purchases.

4.2 Offline Promotion

Offline promotion is also essential in operating venues. Operators can take the following measures for offline promotion:

• Sign promotion: Create promotional signs around the doll machine to attract the attention of the surrounding crowd.

Collaborative Promotion: Collaborate with nearby merchants or entertainment venues for joint promotion, mutually promoting business.

5. Data statistics and analysis

Regularly conducting data statistics and analysis is an important basis for measuring the operational effectiveness of doll machines and making decisions. Operators can use data analysis tools to perform the following data statistics:

• Game frequency statistics: Count the number of games played on each doll machine, analyze user engagement and consumption.

• Popularity doll statistics: Analyze which doll products are most popular for replenishment and adjustment.

User feedback statistics: Collect user suggestions and opinions to improve the gameplay and service quality of the doll machine.

6. Summary

This article introduces an operation plan for a doll machine, covering aspects such as doll machine selection and layout, product selection and replenishment, gameplay and reward settings, marketing and promotion strategies, as well as data statistics and analysis. Operators can improve the profitability and user experience of the doll machine based on the guidance of this plan, and achieve better operational results.