1. Theme-story-based immersive experience
to build the playground into a theme-bright, story-coherent immersive experience space, is an effective way to develop emotional value. By setting a fascinating theme, such as Fairytale World, Future Science and Technology City, will play facilities landscape layout, activity arrangement and closely around this theme, let the tourist in the tour process as if in a vivid story. For example, can design a series of classic fairy tale as the background of the play project, so that visitors in the play to revisit childhood memories, feel the charm of the story.
2.Interactive experiential role playing
Interactive experiential role-playing is an important means to enhance the emotional value of the playground. By setting a rich role and plot, let visitors play different roles in the process of play, participate in the development of the story, thus enhancing the sense of participation and involvement. For example, "Detective puzzle", "Warrior adventure public" and other theme games can be launched, visitors play the role at the same time, through puzzle challenges and other ways to advance the story, experience the tension and excitement of the game fun.
3.Experience of innovation in technology integration
Science and Technology Integration Innovation is the new trend of amusement park development emotional value. The use of VR, AR, light and shadow technology and other modern technology means to create a high-tech sense and interactive entertainment projects, visitors can bring an unprecedented experience. For example, high-tech rides such as virtual reality roller coasters and holographic projection theaters can be developed to allow visitors to move freely between virtual and real worlds and experience the thrills and surprises brought by technology.
4.Warm experience of parent-child interaction
Parent-child interaction is an integral part of the playground. Through the design of family play projects and activities to create a warm and harmonious parent-child atmosphere, can enhance the emotional value of the playground. For example, areas such as parent-child parks and family interactive play areas can be set up to provide play facilities and educational activities suitable for children of all ages, so that family members can bond during joint play, enjoy Warm family time.
5.Special experience of cultural festivals
The combination of local culture and traditional festival activities, the launch of local characteristics of the play items and activities, can enrich the cultural connotation of the playground, enhance visitors' cultural identity. For example, during the spring festival to launch the“Flavor of the year” as the theme of recreational items and cultural exhibitions; during the mid-autumn Festival to hold Moon parties and lantern-making activities. These festivals with local characteristics can not only attract local tourists, but also attract tourists from other places to experience different cultural atmosphere.
6.Fusion of food and entertainment experience
The combination of food and entertainment is an effective way to enhance the emotional value of the playground. In the amusement park set up special food blocks or restaurants, provide a variety of local characteristics of food and snacks, can meet the taste buds of tourists to enjoy. At the same time, the combination of food and entertainment projects, such as the launch of food production experience courses food theme play projects, can let visitors enjoy the fun while tasting food.
7.Experience of green ecology and environmental protection
With the improvement of environmental awareness, green eco-environmental experience has become a new direction of playground development. Through the construction of eco-friendly play facilities and landscape environment, to create a natural and harmonious play atmosphere, can enhance the emotional value of the playground. For example, eco-friendly recreation projects such as eco-parks and green mazes could be built, recreation facilities could be built using eco-friendly materials and energy-saving technologies, and waste separation and environmental education could be promoted. These measures can not only enhance the park's environmental image, but also enhance the environmental awareness of visitors.
8.Emotional resonance marketing experience
Emotional resonance marketing is an important means to develop the emotional value of amusement parks. Building a strong emotional connection with visitors by telling stories and conveying the emotional value of the brand can enhance the Brand loyalty and reputation of the playground. For example, celebrities and influencers can be invited to share their experiences at an amusement park; emotional content can be posted on social media platforms to attract visitors' attention; and social events can be organized, for example, the transfer of positive energy and social responsibility. These empathic marketing campaigns not only attract more visitors to the playground experience, but also enhance the playground brand image and social impact.
Conclusion
Under the background of integration of literature and tourism, the development of emotional value of amusement park has become the key to enhance competitiveness and attract tourists. Through the implementation of eight eye-catching ideas, such as immersive experience of theme-based storytelling, interactive experiential role-playing, innovative experience of technology integration, warm experience of parent-child interaction, unique experience of cultural festivals, fusion experience of food and entertainment, experience of green ecology and environmental protection, and emotional resonance marketing experience, the amusement park can deeply tap the emotional value and realize the new breakthrough and sustainable development of the integration of literature and tourism. These ideas are not only grounded and in line with the reality, but also have high Operability and implementation effect, providing useful reference and reference for the future development of the playground.
