1、 Market research and positioning
1. Market research
Doll machines are a very popular amusement equipment that can attract many customers to come and entertain themselves. Before setting up a doll machine, it is necessary to conduct market research to understand the characteristics, needs, and consumption habits of the target customer group, so as to select suitable store locations and types of doll machines in a targeted manner.
2. Market positioning
For different customer groups, market positioning can be carried out, such as choosing to set up doll machines in shopping malls, children's playgrounds, leisure and entertainment areas, etc., to meet the entertainment needs of customers in different occasions.
2、 Store location selection and decoration
1. Store location selection
The location of the store is crucial for the daily operation of the doll machine. It is necessary to choose areas with high foot traffic and concentrated target customer groups to ensure that the store can attract enough customers.
2. Shop decoration
Store decoration needs to be in line with the theme and atmosphere of the doll machine, such as choosing a bright and colorful decoration style to attract the attention of children and young people, and create a consumption space with affinity and fun.
3、 Selection of Doll Machine Types
1. According to customer needs
Based on the results of market research, select the appropriate type of doll machine for the target customer group, such as cartoon characters favored by children, popular movie characters, as well as couples and celebrity idols favored by adults.
2. High quality doll machine supplier
Choose a reputable doll machine supplier to ensure that the quality, appearance, and reward settings of the doll machine meet the needs of customers and enhance the consumer experience.
4、 Marketing Activity Planning
1. Seasonal activities
Based on the characteristics of different holidays or seasons, carry out corresponding marketing activities, such as Christmas, Valentine's Day, etc., launch holiday themed doll machines to attract customers to come and consume.
2. Birthday party
Offering children's birthday party services, providing doll machine games, indoor play equipment, etc., to attract families to come and consume, and increase store revenue.
3. Membership system
Establish a membership system to provide frequent customers with benefits such as points, discounts, and birthday gifts, increase customer loyalty, and increase store consumption frequency.
4、 Security management
1. Regularly inspect the doll machine equipment
Regularly inspect and maintain the doll machine equipment to ensure stable and safe operation.
2. Standardized operation
Train store staff to operate the doll machine equipment in a standardized manner, ensuring a smooth and fair gaming experience for customers.
3. Safety Warning
Set up safety warning signs and reminders to guide customers to use the doll machine equipment correctly and avoid dangerous situations.
5、 Customer feedback and improvement
1. Collect customer feedback
Regularly collect customer feedback on the gaming experience of the doll machine, understand customer needs, and provide improvement suggestions.
2. Improving services
Based on customer feedback, improve services in a timely manner, such as adjusting reward settings, updating the types of doll machines, increasing the difficulty of doll machine games, etc., to enhance customer satisfaction.
3. Motivate store clerks
Motivate employees to actively serve, improve their efficiency in handling customer feedback, and ensure timely resolution of customer issues.
6、 Operating cost control
1. Save expenses
Reasonably control store expenses, including rent, labor, and other costs, to ensure the reasonable arrangement of operating costs.
2. Maintenance cost of doll machine
Sign maintenance contracts with suppliers, control maintenance costs, reduce equipment failure rates, and minimize unnecessary repair expenses.
3. Simplify operations
Simplify store operating costs, reduce unnecessary expenses, and improve operational efficiency.
7、 Team management
1. Training and motivation
Regularly provide doll machine operation training and game rule learning to store employees to improve their business level and service quality.
2. Team building
Encourage employees to cooperate with each other, create a good team atmosphere conducive to store management, and improve the overall efficiency of the store.
The above is the complete content of the daily operation plan for doll machines. Through market research, store location selection, selection of doll machine types, marketing activity planning, safety management, customer feedback and improvement, cost control, team management and other measures, it can help doll machine stores improve operational efficiency and achieve long-term stable operation. Hope it's helpful to you.
